Wednesday, September 21, 2011


In this modern world we live in, there are a lot of things that we rely on.  Things we expect to work as they are supposed to.  This list seems to grow longer and longer every year.

Fifteen years ago, would your entire day have been declared a failure if your internet was down?  Ten years ago, did you worry about how many bars you had on your cell phone?  Five years ago did you curse the sky in frustration when Facebook applied updates?

No.  Of course not.

We are very demanding people, and we live in a world with a lot of expectations.

It isn't just the digital technology that we've come to rely on.  We assume that everything will work as it's advertised all the time.  We don't tolerate failure.  We believe the late night infomercials.  We want guaranteed results.

If something says it works 99% of the time, we figure that's close enough to 100% and sleep soundly at night.

The trouble with the expectations we have is that nothing ever works as it's supposed to all the time.  Everything fails.

Sometimes it doesn't work because of a computer problem. Sometimes it's a natural disaster, an act of god. Sometimes you are the 1% that something isn't going to work for.

Sometimes, though, the products are not made correctly.  Sometimes they aren't what they are advertised to be.  Sometimes there are missing pieces.  Sometimes there are packaging errors.

And sometimes those packaging errors can affect huge numbers of consumers.  Something as seemingly trivial as inserting the blister card into the package incorrectly can have monumental effects on people.

In case you haven't heard, there is currently a recall issued for over a million packages of birth control pills.  Something that women all over this country take every day, rely on, trust.  Assume will work exactly as it is advertised.

They aren't working.  And thousands of lives are about to potentially be changed unintentionally.

Check your pills, ladies.  Share this information with everyone you know.  

And cross your fingers.

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